Innovators Use Virtual Reality to Improve Our World

Walking around SXSW (and a lot of walking that is, let me tell you), you can’t go five minutes without seeing some sort of virtual reality (VR) or augmented reality (AR) installation. Our own #DellExperience has no fewer than three different VR or mixed reality experiences event attendees can check out.

man in virtual reality headset at the Dell Experience at SXSW 2018

It’s not necessarily the hot new, break-out thing that everyone hopes to find at this annual mix of industry conferences, trade shows and festivals, though. VR’s been here for years, so it’s easy to dismiss as no big deal. That would be looking at it from the short-term, gimmick point of view.

“However, new ways of using AR and VR have emerged to prove that there is a place for this technology outside of 360 videos and shooting zombies that makes it a far more enduring technology than some of the naysayers at the start made it out to be,” Dell’s VR Guru Gary Radburn noted earlier this year.

To help illustrate this we pulled together a panel of innovators who have found ways to use this technology to address larger societal issues ranging from treating veterans with PTSD to influencing policy around caring for our oceans.

The key element that connects these is the immersive capability of VR. It can do way more than just make your stomach flip like you’re on a roller coaster, it can take you places you’d never go and make invisible people real to you.

“You remember with your whole body, not just with your mind,” said Nonny de la Peña the founder and CEO of Emblematic Group, a digital media company focused on immersive virtual, mixed and augmented reality. “You connect to the story in a very unique way.”

Ten years ago when I was building giant Dell computers you could walk through in Second Life, de la Peña was building a virtual prison there that allowed users to be incarcerated and subjected to torture techniques in order to bring attention to human rights violations.

four people speaking on stage about VR for Good at Dell Experience at SXSW 2018

“VR is the ultimate Skinner box,” said Dr. Skip Rizzo explaining why it was the right medium for the work he is doing to help veterans face their issues after their nervous system becomes tuned for threat. Exposure therapy – where PTSD sufferers are pushed to tell their story over and over in a safe environment – is the way to ultimately reduce their anxiety. By building out 14 different virtual worlds that resemble real places military veterans have experienced trauma, they’ve been able to transport them back to the scene to get through things they didn’t think they could before.

“When given the choice, 75 percent pick the VR option [over talking with an individual therapist],” noted Rizzo. He hopes to bring this sort of therapy to civilian first responders in the future, and also leverage it to train them before they are exposed to trauma so that they will be better equipped to handle it later.

Other use cases of VR for good discussed by this panel included our Social Good Advocate Adrian Grenier talking about how adding vibration to the experience enabled users to hear the Lonely Whale who otherwise couldn’t be heard because of the low frequency with which he communicates.

And Vice President Global Supply Chain Sustainability at Dell, Jennifer Allison, shared how we use virtual reality to open the doors to our suppliers’ and our own manufacturing facilities; allowing customers to see first-hand how our products are made and the people who make them.

Watch the replay of the full session here to hear more:

About the Author: Laura Pevehouse

Laura Pevehouse was profiled as one of five “social media mavens” in the March 2009 issue of Austin Woman Magazine and named an AdWeek’s TweetFreak Five to Follow. She has been part of the Dell organization for more than 15 years in various corporate communications, employee communications, public relations, community affairs, marketing, branding, social media and online communication roles. From 2014-2018, Laura was Chief Blogger/Editor-in-Chief for Direct2DellEMC and Direct2Dell, Dell’s official corporate blog that she help launch in 2007. She is now a member of the Dell Technologies Chairman Communications team. Earlier in her Dell career she focused on Global Commercial Channels and US Small and Medium Business public relations as part of the Global Communications team. Prior to that, she was responsible for global strategy in social media and community management, as well as marcom landing pages, as a member of Dell’s Global SMB Marketing, Brand and Creative team. When she was part of Dell’s Global Online group, Laura provided internal consulting that integrated online and social media opportunities with a focus on Corporate Communications and Investor Relations. She managed the home page of, one of the top 500 global web sites in Alexa traffic rank, and first brought web feeds and podcasts to the ecommerce site. In her spare time she led Dell into the metaverse with the creation of Dell Island in the virtual world Second Life. Laura has earned the designation of Accredited Business Communicator from the International Association of Business Communicators, and received her Bachelor of Arts in Journalism from Louisiana State University. Before joining Dell Financial Services in 2000, she worked at the Texas Workforce Commission and PepsiCo Food Systems Worldwide.