New Year, New Beginnings

It’s a new year and a new beginning for Dell, our customers, partners and team members. 2013 brought a lot of excitement as Dell became a private company, and 2014 is poised to be our most exciting year yet – a year of innovation, growth and firsts.

To kick off the new year, Dell launched a new advertising campaign on New Year’s Eve – our first since becoming a private company. The “Beginnings” campaign grew from a desire to revisit Dell’s roots and reignite the entrepreneurial spirit that propelled our early success. It celebrates the dreamer and visionary – the person who knows that game-changing innovation begins with an idea coupled with unrelenting passion. The focus is on the humble beginnings and untold stories of some our most iconic customer brands. Did you know, for example, that the idea for Dropbox came to the founder, Drew Houston, while he was waiting at a bus stop?!

Over the coming months, Dell will be reaching out to customers across all platforms – print, online, TV and more – in new and different ways, celebrating the Power to Do More and, hopefully, inspiring a new generation of beginnings. Check out what The New York Times had to say about our campaign and take a look at our first TV spot here:

We are proud to be part of these brands’ stories, helping to make the unimaginable possible through access to the right technology. For example, Shutterfly, the market leader in digital personalized photo products and services, turned to Dell to help support their growing storage, database and applications needs. Today, Dell server technology powers 90 percent of Shutterfly’s production infrastructure, and clients and servers are managed by Dell KACE. We don’t take credit for their successes, or any of the companies featured in our beginnings campaign, but we do have a shared belief to challenge the status quo, disrupt the norm and create something that has the power to transform industries, and ultimately, the world. That’s what the Power to Do More is all about.

We want to hear your “Beginnings” stories – please post your comments here on Direct2Dell.

A very Happy New Year from all of us at Dell!  

About the Author: Karen Quintos

Karen Quintos is Dell’s first Chief Customer Officer (CCO), leading a global organization devoted to customer advocacy. Under Karen’s leadership, the CCO organization defines and develops Dell’s customer experience strategy and programs, with the goals of maximizing customer satisfaction, acquisition, retention and profitability. Karen is also responsible for Dell’s strategy and programs for Corporate Social Responsibility, Diversity & Inclusion and Entrepreneurship — business imperatives she is passionate about and that matter to our customers and team members around the world. Previously at Dell, Karen served as senior vice president and Chief Marketing Officer; vice president of Public Sector Marketing and North America Commercial; and she also held executive roles in services, support and supply chain management. Karen joined Dell in 2000 from Citigroup, where she was vice president of Global Operations and Technology. She spent 12 years with Merck in marketing, operations and supply chain leadership positions. Karen earned a master’s degree in marketing and international business from New York University, and a Bachelor of Science in supply chain management from Pennsylvania State University. She is on the board of Lennox International and Susan G. Komen for the Cure. She is also on the board of Penn State's Smeal College of Business, and a 2014 recipient of its highest honor, the Distinguished Alumni Award. Karen was listed among the most influential CMOs in the world by Forbes, and named 'Mother of the Year' by Working Mother magazine. She resides in Austin, Texas, with her husband and three children.