Research and Innovation, Theme of Dell World Opening

Today at Dell World, Michael Dell announced several exciting things that I alluded to in my recent post about Dell’s first year private (again) when I said “But, there’s more to come, so watch this space!”

He kicked off the event speaking with press and analysts about the Global Technology Adoption Index examining the technology trends of security, cloud, mobility and big data.

Beyond that type of research, he talked about how privatization has enabled us to accelerate the pace of blue sky innovation. For example, Dell Research is now working on a project to create a software-based network switch using a standard server as the hardware base.

We’ve also developed a solution called High Velocity Cloud that can support all the mobile phone traffic in a medium-size city with only one quarter rack of Dell server and networking equipment.

Dell Research and our Enterprise Solutions Group are also investigating a unique immersion cooling strategy that will allow you to cool a rack with 100x more compute power than possible today. Today, we can cool about 60 KW/rack. With the new immersion cooling approach, it appears possible we can cool up to 6 MW/rack.

This type of long-term investment on behalf of our customers will help us accelerate our solutions capabilities. As Michael told the Austin American-Statesman earlier:

“Well, when you’re a public company, you have this 90-day shot clock. And what happens is, the people inside the company are very focused on the next reporting period. I’m sure that can generate some good things, too, but what I’ve found is that as we’ve moved our focus more toward the medium term and long term, we’re starting to see new opportunities that require investment today but yield benefit in six months — or a year, or two years or three years out. And so we’re seeing those; we’re not going to do them all, but we’ll do a fair number of them. And so we’re investing.”

And we’re also investing in our channel partners who help us deliver these benefits. We are bringing them a series of new and enhanced programs to continue to drive growth, which for the first time has passed 40 percent of total Dell revenues, reported.

We’re glad to have 600 of our partners joining us at Dell World this week, along with direct customers, media from more than 30 different countries, and a few more unusual characters like SpiceRex!


[UPDATE] Want to see more from Day One? We’ve now got video highlights!

About the Author: Laura Pevehouse

Laura Pevehouse was profiled as one of five “social media mavens” in the March 2009 issue of Austin Woman Magazine and named an AdWeek’s TweetFreak Five to Follow. She has been part of the Dell organization for more than 15 years in various corporate communications, employee communications, public relations, community affairs, marketing, branding, social media and online communication roles. From 2014-2018, Laura was Chief Blogger/Editor-in-Chief for Direct2DellEMC and Direct2Dell, Dell’s official corporate blog that she help launch in 2007. She is now a member of the Dell Technologies Chairman Communications team. Earlier in her Dell career she focused on Global Commercial Channels and US Small and Medium Business public relations as part of the Global Communications team. Prior to that, she was responsible for global strategy in social media and community management, as well as marcom landing pages, as a member of Dell’s Global SMB Marketing, Brand and Creative team. When she was part of Dell’s Global Online group, Laura provided internal consulting that integrated online and social media opportunities with a focus on Corporate Communications and Investor Relations. She managed the home page of, one of the top 500 global web sites in Alexa traffic rank, and first brought web feeds and podcasts to the ecommerce site. In her spare time she led Dell into the metaverse with the creation of Dell Island in the virtual world Second Life. Laura has earned the designation of Accredited Business Communicator from the International Association of Business Communicators, and received her Bachelor of Arts in Journalism from Louisiana State University. Before joining Dell Financial Services in 2000, she worked at the Texas Workforce Commission and PepsiCo Food Systems Worldwide.