How PowerEdge is Powering Our Customers

What truly drives us is learning about the innovative ways that customers use PowerEdge servers to succeed in a continuously evolving digital world. At Dell, we love to learn first-hand how they’re modernizing their infrastructure, rolling out new services and experiencing an IT Transformation across so many different industries.

sky clouds and wing of airplane

These are a few of the most innovative PowerEdge customers we’ve visited this year.


Ryanair has experienced unprecedented growth over the past few years to become the largest airline in Europe. Their goal is to become the main destination for end-to-end travel planning, offering flights, hotel rooms or holiday packages for business and pleasure. To build an infrastructure that could keep pace with the convenience of one-stop travel sites, they underwent a multi-year IT transformation impacting all facets of the business.

To capture revenue beyond commoditized ticket sales, the company built an entirely new production website. Using a PowerEdge-based platform, developers are able to quickly build and roll out new applications and services for an entirely new customer experience. The improved Ryanair site now provides rapid response times, 100 percent uptime, and drives 98 percent of annual revenue.

OTTO Motors

OTTO Motors is building autonomous self-driving vehicles to handle some of the world’s deadliest, dirtiest, and dullest jobs.

In their Ontario testing lab, OTTO self-driving vehicles independently move around the floor to generate internal maps — often while carrying and delivering heavy loads throughout the facility. Programmers can change code on the fly to direct OTTO to a new route based on real-time analytics. In the real world, you can find OTTO self-driving vehicles helping repair centers to improve material flow, and keeping workers safer by doing the heavy lifting for them.

OTTO Motors uses Dell PowerEdge servers as the foundation for their design, testing, and production environments, allowing them to keep up with the company’s rapid growth. PowerEdge servers are especially useful for OTTO’s custom-built data analytics platform, which processes and analyzes massive amounts of data. The system can detect a problem, automatically align it with every other known occurrence, and push an automated workflow to a developer’s desktop within seconds.

Hampshire Fire and Rescue

Neil Moore, Head of Digital Technologies, for Hampshire Fire and Rescue sat down with us at VMworld Barcelona to discuss their IT Transformation. As first responders, Hampshire Fire and Rescue needs to connect more people in more places easily and quickly. That’s why they needed a smart, always-on infrastructure that can easily support new services, and respond to multiple calls while pulling detailed location data within seconds. With Dell PowerEdge as the bedrock of their data center, they’ve met all of these challenges and can take on new services with ease. This resilient infrastructure allows Hampshire Fire and Rescue to focus on their main goal: keeping their community safe.

To learn about how PowerEdge can power your IT transformation, visit

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About the Author: Nettie Olsen

Nettie Olsen is a Dell EMC customer advocate with over 20 years in the technology and telecom industry. She is passionate about new technology, sharing customers’ IT transformation stories, and understanding their expectations and goals. She is currently building the global Customer Success program as part of the Server Product Marketing team, and loves the passion around customer advocacy found at Dell EMC from all areas of the organization. She has an MBA from Thunderbird School of International Management and lives in the Dallas/Ft Worth area with her husband and dog. In her spare time, she attempts to learn the art of dressage.