Social360 Unconference to Discuss Social Business Integration

Friday the 13th may be considered unlucky by some, but I’ve actually had several lucky events happen to me on that date. This Friday, March 13th, you can be fortunate to get a look inside our #Social360 Unconference on social business topics. 

If you’re not familiar with the unconference format of gatherings, what makes it different is the fact that instead of a pre-set agenda, attendees determine the topics for the breakout sessions and shape the conversations.

“The participants created the agenda, made panels on issues that affect their business, and shared best practices with their peers,” Howard Greenstein reported in Inc. Magazine from our Entrepreneur’s Unconferencence in 2012.

In this year’s #Social360 Unconference, we are bringing the power keynotes by CMU professor Ari Lightman, award winning blogger Mark Schaefer, H2H author Bryan Kramer and Social Co. co-founder Natalie Zfat live to you via LiveStream and via our Social Media for Business page on Facebook from 9:05 a.m. – 10:00 a.m. Central, Friday March 13. Join the conversation about social analytics, content ignition, human to human v B2B and elements of surprise on Twitter using #Social360.

“Unconferences are about empowering attendees to share their expertise. They give participants the opportunity to have an unfiltered exchange of innovative ideas,” Rebecca O. Bagley wrote in Forbes.

It’s a format Bill Johnston first introduced us to at Dell and has worked well for both internal and external groups. If you’re headed to SXSW this week, he’ll be guiding a core conversation with support community managers.

And here are a couple of videos that give you a peek into the lives of two of our attendees, Mark Schaefer and Natalie Zfat, as they talk about using a Dell Venue 11 Pro in their professional and personal lives:

About the Author: Laura Pevehouse

Laura Pevehouse was profiled as one of five “social media mavens” in the March 2009 issue of Austin Woman Magazine and named an AdWeek’s TweetFreak Five to Follow. She has been part of the Dell organization for more than 15 years in various corporate communications, employee communications, public relations, community affairs, marketing, branding, social media and online communication roles. From 2014-2018, Laura was Chief Blogger/Editor-in-Chief for Direct2DellEMC and Direct2Dell, Dell’s official corporate blog that she help launch in 2007. She is now a member of the Dell Technologies Chairman Communications team. Earlier in her Dell career she focused on Global Commercial Channels and US Small and Medium Business public relations as part of the Global Communications team. Prior to that, she was responsible for global strategy in social media and community management, as well as marcom landing pages, as a member of Dell’s Global SMB Marketing, Brand and Creative team. When she was part of Dell’s Global Online group, Laura provided internal consulting that integrated online and social media opportunities with a focus on Corporate Communications and Investor Relations. She managed the home page of, one of the top 500 global web sites in Alexa traffic rank, and first brought web feeds and podcasts to the ecommerce site. In her spare time she led Dell into the metaverse with the creation of Dell Island in the virtual world Second Life. Laura has earned the designation of Accredited Business Communicator from the International Association of Business Communicators, and received her Bachelor of Arts in Journalism from Louisiana State University. Before joining Dell Financial Services in 2000, she worked at the Texas Workforce Commission and PepsiCo Food Systems Worldwide.