World AIDS Day: Buy (RED)™. Save Lives.

As some of you are probably aware, December 1st is World AIDS Day. As proud partners of (PRODUCT) RED , Dell is committed to raising awareness and engagement on this important global health issue, with the belief that in the worldwide fight against AIDS , One Color Unites Us.

There are over 33 million people living with HIV across the world. Of these, 22 million live in Africa alone. 3,800 people die each day from AIDS in sub-Saharan Africa (1.4 million people annually). The startling global impact of this treatable, preventable disease is the reason why (RED) partners like Dell are committed to making a difference. And it’s working. In just three years, (RED) partners and events have generated $140 million to help fight AIDS in Africa, supporting programs that have already reached over 4 million people. This World AIDS Day, Dell would like to share with our customers the many ways in which you can get involved.

Global (RED) Pop-Up Shops will make appearances beginning on December 1st in New York, San Francisco, London & Tokyo, and a portion of all sales will be contributed to the Global Fund to support AIDS programs in Africa. From New York to London, you’ll be able to get your hands on the Dell (PRODUCT) RED Mini in the Shops, with Dell making a contribution on every Mini sold. Additionally, Dell will double contributions on EVERY (DELL) RED purchase in the US & UK from November 26th through December 2nd, including the (DELL) RED XPS One 24 all-in-one desktop, all (PRODUCT) RED artwork in the Dell Design Studio, the V515w (DELL) RED printer, and the (DELL) RED Mini 10 and 10v.

As a proud partner of (PRODUCT) RED, Dell will be spreading awareness by helping to turn Twitter (RED) on December 1st , World AIDS Day. To be a part of this global movement, follow @joinred or @DellLounge to find out more on the day.

Dell will also be showing our support for (RED) with takeovers on some of our biggest sites, including In addition, check out the new (PRODUCT) RED designs launched in October on the Dell Design Studio in the U.S. The five new artists interpreting the (RED) vision are Emil Kozak, Ben Grieme, Klaus Haapaniemi, Takashi Kusui and Andrew Lim.

There are so many ways to get involved in the fight against AIDS in Africa this World AIDS Day. Speak out, Tweet, donate directly, or make a purchase that makes a difference. When you choose (DELL) RED , 100% of Dell’s contribution goes directly to work on the ground, reaching the people who need it most. Your purchases can have a powerful impact. Give (RED). Save Lives.

About the Author: Rachna Bhasin