• Overhead view of Tokyo, Japan

    CUSTOMER STORIES

    Empowering more personalized experiences with powerful data and AI

    • CustomerRakuten Group

      IndustryInformation Technology

      LocationJapan

    • Vision

      Rakuten Group empowers individuals, businesses and communities with more personalized experiences across its robust global ecosystem and serves 1.8 billion global members across 70+ services. To meet existing needs and set itself up for future growth, Rakuten Group expands their hybrid multicloud IT infrastructure.

    • Solution

      Rakuten Group operates a hybrid multicloud architecture leveraging their own private cloud called One Cloud along with public cloud that gives them the best of both worlds. To support further growth, Rakuten partnered with Dell Technologies to build out their private cloud capabilities and capacity.

    • Impact

      Rakuten's data analysis platforms allow the company to leverage data and AI to provide tailored services that adapt to the various needs and lifestyles of its diverse members. Rakuten Group’s advanced AI and data capabilities now allow it to empower the world by leveraging data to discover and realize hidden value.

    • Hironori Yoshida, Executive Officer, General Manager, Cloud Services Dept., Rakuten Group

      "Dell Technologies solutions support our data analysis platforms, which are the backbone to data and AI utilization in Rakuten."

      Headshot of Hironori Yoshida, General Manager, Cloud Services Dept., Rakuten Group

    • Business Results

    • Private cloud expansion and combination with public clouds for hybrid multicloud architecture.

    • More tailored experiences within Rakuten Group’s global member and loyalty programs.

    • A cost-effective buildout with optimized hybrid multicloud solutions.

    • Enhanced security, stability and reliability.

    • Similar Customer Stories

    • Delivering accessibility through GenAI

      Dell partners with the City of Amarillo to create a GenAI digital assistant with a large language model to allow residents to access information.

    • Using AI to deliver relevant and precisely targeted content

      Taboola relies on Dell PowerEdge servers to harness AI for publishers and advertisers to power billions of content recommendations on the web.

    • Explore more in Customer Stories