Company Updates

Dell Among Companies Recognized for Excellence Using Social Media to Create Business Value

By   |  

Small and medium businesses (SMBs) are increasingly looking to social media – not only to market to their customers, but to get information that helps them make their own purchase decisions. As Brian Solis so eloquently put it, social media in small business is anything but small.

So as you can imagine, it was a great honor yesterday to accept on behalf of Dell an award based on a survey of U.S. SMBs regarding their social media usage.  It was an even greater honor knowing we were nominated by our own customers who responded favorably to a survey about social media habits and preferences in relation to the technology purchase process.  Dell was mentioned so often we became a “buyer nominated” candidate.

AMI-Partners, the global leader in SMB market and go-to-market intelligence, through their SMB Social Media Marketing Excellence awards recognized Dell and several other companies that effectively use social media to help inform small and medium business purchase decisions.  What AMI learned through the survey has been captured in a profile of Dell's SMB social media marketing objectives on their website.

We've always enjoyed sharing what we have learned about how companies can interact with their customers online through social media.  In fact, two years ago we launched a Social Media for Small Business Facebook page to enable this exchange of best practices. I’m excited to announce we are about to merge this page into our broader Dell for Business page so that we can expand the conversation beyond social media.

Over all, it's fantastic to not only have bloggers commenting on what SMBs can learn from Dell's social media outreach, but to also have our customers speak on our behalf about our ability to offer social media expertise to help them grow their business and to also learn how we can assist them in their own technology solutions decisions – it’s the best we could ever ask for.

So, I want to thank our customers. Thank you for this accolade that AMI presented to us on your behalf. Thank you for trusting us when you are considering a technology partner . Thank you to all who have joined us in the online conversations that have helped us learn along the way. And, thank you for your feedback and participation that continues to guide and inspire us.

About the Author: Laura Pevehouse

Laura Pevehouse was profiled as one of five “social media mavens” in the March 2009 issue of Austin Woman Magazine and named an AdWeek’s TweetFreak Five to Follow. She has been part of the Dell organization for more than 15 years in various corporate communications, employee communications, public relations, community affairs, marketing, branding, social media and online communication roles. From 2014-2018, Laura was Chief Blogger/Editor-in-Chief for Direct2DellEMC and Direct2Dell, Dell’s official corporate blog that she help launch in 2007. She is now a member of the Dell Technologies Chairman Communications team. Earlier in her Dell career she focused on Global Commercial Channels and US Small and Medium Business public relations as part of the Global Communications team. Prior to that, she was responsible for global strategy in social media and community management, as well as marcom landing pages, as a member of Dell’s Global SMB Marketing, Brand and Creative team. When she was part of Dell’s Global Online group, Laura provided internal consulting that integrated online and social media opportunities with a focus on Corporate Communications and Investor Relations. She managed the home page of Dell.com, one of the top 500 global web sites in Alexa traffic rank, and first brought web feeds and podcasts to the ecommerce site. In her spare time she led Dell into the metaverse with the creation of Dell Island in the virtual world Second Life. Laura has earned the designation of Accredited Business Communicator from the International Association of Business Communicators, and received her Bachelor of Arts in Journalism from Louisiana State University. Before joining Dell Financial Services in 2000, she worked at the Texas Workforce Commission and PepsiCo Food Systems Worldwide.