Redefining Flexibility for Media and Entertainment Companies

Dell's APEX File Storage for Azure offers seamless integration of high-performance storage on Microsoft's Azure infrastructure.

This week, Dell Technologies launched a new solution, Dell APEX File Storage for Microsoft Azure, that will redefine flexibility for our media and entertainment customers. Whether you’re in broadcast or film, the availability of flexible on-demand storage can save the day. Dell APEX File Storage for Microsoft Azure merges efficiency and versatility, empowering artists and studios to harness the full potential of distributed cloud ecosystems for their media endeavors. This innovative Dell offering delivers a new path for media companies, seamlessly integrating high-performance storage capabilities on Microsoft’s Azure infrastructure. With scale-out architecture to support up to 18 nodes and 5.6PiB in a single namespace, APEX File Storage for Azure offers scalability and flexibility without sacrificing performance or ease of management.

Designed for hybrid cloud and cloud burst use cases, whether traditional media workloads or cutting-edge GenAI applications, Dell APEX File Storage for Azure has the highest performance at scale for AI,¹ propelling AI workloads to new heights of innovation and efficiency.

Media and entertainment companies will benefit from:

    • Granular consumption model. The cloud’s granular consumption model is ideal for media workloads, offering the flexibility to scale resources up or down based on real-time demands. This means you only pay for what you use, which is particularly advantageous for burst workloads such as live event streaming or temporary project collaborations.
    • Burst workloads. APEX File Storage for Azure can absorb sudden spikes in data and ensure your media content is always available when you need it most without the risk of overcapitalization.
    • Temporary production pipelines. You can deploy temporary production pipelines quickly, allowing for a more agile response to uncertainty or shifting demands. This eliminates the need for long-term commitments to hardware that may not be consistently utilized or used beyond the show, ensuring a cost-effective solution for dynamic project requirements.
    • Overcapitalization avoidance. By leveraging the cloud’s scalable infrastructure, you avoid the financial burden of investing in excess capacity. This optimizes your budget and aligns your spending with your actual storage needs.
    • Enhanced collaboration. Cloud storage facilitates seamless collaboration among geographically dispersed teams, enabling real-time editing, sharing and management of media files, which is crucial in today’s fast-paced media production environment.

Having a solid multicloud strategy is imperative to meeting the demands of today’s rapidly evolving media workstreams. Dell’s strategic partnership with Microsoft represents a significant milestone in this journey, allowing our customers to store and process data in the most optimal location for their workloads, including the next generation of AI tools and techniques. With APEX File Storage for Azure, Dell continues to uphold our commitment to empowering media and entertainment customers to innovate faster and transform their outcomes.

Read more about Dell APEX File Storage for Microsoft Azure in our launch blog.

For more information on Dell storage solutions for media and entertainment, please visit us online.

1 Based on Dell analysis of maximum throughput performance and namespace capacity, March 2024.

Alex Timbs

About the Author: Alex Timbs

Alex previously worked at Animal Logic for over 15 years, leading technology teams in Sydney, Vancouver and Los Angeles. He has delivered multiple high-density containerized data centers, virtualized infrastructure and dealt with enormous growth and contraction during the production of many award-winning animated and VFX features. Alex is extremely passionate about bridging the gap between Technology and Art, as he feels that neither exists without the other in the modern context. He understands that true business value can only be uncovered by first establishing trust and answering the “Why”.