Dell Launches First Report to Customers

Today Dell unveiled our Annual Report to Customers, our first progress report as a private company.

We are privileged that our only stakeholders are our customers, and we measure our success by their success stories. So appropriately, the entirely-digital report focuses on the stories of our customers and highlights Dell’s growth, investment and innovation – all with an eye on our world’s needs today and into the future.

The report demonstrates how our customers are combining technology with hard work and great ideas to accomplish amazing things – from scaling global businesses to revolutionizing the treatment of life-threatening diseases to empowering students through solar-powered classrooms or helping particle physicists explore the origins of our universe. It’s the story of how every day we’re innovating together with our customers so they can reach their goals, achieve their dreams and do the most good for people and the planet.

To celebrate the release of the report, every time it’s shared on social media using hashtag #DellARC, Dell will donate $2.50 (up to $10,000) toward the Plant a Tree program with the Conservation Fund for habitat restoration in the South Texas Atascosa National Wildlife Refuge. Since 2007, Dell customers have donated nearly $2.9 million and planted more than 678,000 trees – and with your help, we hope to add another 4,000 trees to that total.

For more than 30 years, we’ve seen technology and ingenuity work together to make extraordinary things happen all over the world. Thank you for reading our Annual Report to Customers. Spread the word #DellARC.

About the Author: Karen Quintos

Karen Quintos is Dell’s first Chief Customer Officer (CCO), leading a global organization devoted to customer advocacy. Under Karen’s leadership, the CCO organization defines and develops Dell’s customer experience strategy and programs, with the goals of maximizing customer satisfaction, acquisition, retention and profitability. Karen is also responsible for Dell’s strategy and programs for Corporate Social Responsibility, Diversity & Inclusion and Entrepreneurship — business imperatives she is passionate about and that matter to our customers and team members around the world. Previously at Dell, Karen served as senior vice president and Chief Marketing Officer; vice president of Public Sector Marketing and North America Commercial; and she also held executive roles in services, support and supply chain management. Karen joined Dell in 2000 from Citigroup, where she was vice president of Global Operations and Technology. She spent 12 years with Merck in marketing, operations and supply chain leadership positions. Karen earned a master’s degree in marketing and international business from New York University, and a Bachelor of Science in supply chain management from Pennsylvania State University. She is on the board of Lennox International and Susan G. Komen for the Cure. She is also on the board of Penn State's Smeal College of Business, and a 2014 recipient of its highest honor, the Distinguished Alumni Award. Karen was listed among the most influential CMOs in the world by Forbes, and named 'Mother of the Year' by Working Mother magazine. She resides in Austin, Texas, with her husband and three children.
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