Maintaining Your Competitive Edge

Tuesday, Sharon McLoone, blogger for Washington Post’s Small Business blog, posted a profile on our 2006 Dell/NFIB Small Business Excellence Award winner SewWhat?Inc. Here at Dell, we know Megan and Adam Duckett’s story very well and stay in touch regularly on how their business is going and how Dell can help them be successful.


I did pick up a few tips from the story that I wasn’t aware of in
terms of what they are doing to stay ahead in today’s tough economy. I
thought you might be able apply these ideas to your own business.
Congratulations SewWhat? for your continued success and innovative
business practices.

New Sales Division: RentWhat?Inc.
As reported by Sharon, they are “…rolling out a new rental division,
enabling customers to buy products for the short-term rather than
requiring them to make purchases flat-out.”

Continuing Education: From the Post: “SewWhat? also has capitalized on state programs like the Small Manufacturers Advantage initiative that’s run by California Manufacturing Technology Consulting, a private, non-profit consulting firm that receives federal funding from the Manufacturing Extension Partnership
program. MEP has offices in every state, but the program’s funding is
perennially in jeopardy. The program helps manufacturers with less than
$15 million in annual revenue become more efficient. ‘They’ve really
helped train us on how to be more efficient on the manufacturing
floor,” said Duckett. ‘We’ve learned things we never would have without
going to school for shop floor manufacturing…and I went to the school
of hard knocks.’”

JJ Davis

About the Author: Jennifer "JJ" Davis

A seasoned leader with 20+ years of experience, JJ Davis oversees all aspects of Global Communications and Corporate Social Responsibility for Dell Technologies. In this role, she works closely with the Investor Relations and Government Affairs organizations to lead the corporate affairs strategy and foster alignment and advocacy across the diverse stakeholder landscape for the company. Her global team includes media relations, analyst relations, executive communications, team member communications, sales and partner communications, influencer relations, social media, direct giving and sustainability. She also founded the company’s marquee women’s program the Dell Women’s Entrepreneur Network in 2010 to support women entrepreneurs’ success worldwide. JJ started her public relations and public affairs career at the Arkansas Office of the Governor and has held various communications leadership roles for both corporations and agencies nationwide. A graduate of the University of Arkansas, JJ lives in Austin with her husband David, a third-generation entrepreneur, and three sons. She is active in her boys’ sports and the family foundation, The Aimee Melissa Davis Memorial Scholarship, supporting graduating seniors with Juvenile Diabetes. She is a member of the Arthur W. Page Society and a board member of the Dell Technologies Political Action Committee.