Making easier: Are you buying For Home or For Work?

This is a post I’ve wanted to write for a long time. During the early days of Direct2Dell, the most common suggestion we heard from customers was to stop asking you to classify yourself before you were able to order a system. We’d ask – are you a home user, a small business user, someone in education or a government entity, or a large enterprise customer? This made things confusing and overly complex for customers. While those classifications made it easy for us given our internal structure, we skipped the most important aspect – this is about you.

When you go to the new streamlined version of, you’ll see two main headings: For Home and For Work. Here’s what the main page of looks like now:


By comparison, here’s how the old version of looked:


This simplifies the process of finding and purchasing the system that’s right for you. When you click on either section, you’ll see a more comprehensive set of product options to choose from. Whether you are a business user who wants to purchase an XPS 13 full HD system or a home user who wants to buy a Latitude 10 tablet, you will be able to. And you’ll see a vastly simplified (and more consistent) pricing structure.  

We’ve been testing the updated with customers in Australia and the feedback we’ve received has been overwhelmingly positive. The changes are live now in the US and will be rolling out globally over the coming months. This change is just the beginning of a series of improvements to to make it easier for you to compare our products, order them, and get support once you have the product in your hands. This quick video highlights the recent improvements:

Simplifying will be a driving focus for many of our employees for the rest of the year and beyond. While we have much more work to do, removing the requirement for customers to self-identify seemed like a good place to start.

We’d love to hear your feedback. If you have some thoughts after spending a few minutes with the updated, feel free to share them in the comments below or ping me @LionelatDell on Twitter.

About the Author: Lionel Menchaca