Now You Can Use Your Social Profile to Sign In and Shop on

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“I don't sign into any service that doesn't allow me to use either Google or facebook [sic],” someone recently commented on a recent PCMagazine story.

As that PC Magazine commenter alludes, the ability to log in to web sites and services with your social profile can lead to an easier and more personalized experience.

That’s why today we’re extending the social sign-in capabilities you see here on Dell’s community sites to our commerce site in the U.S. to make shopping on even easier. Following on the heels of our adding bitcoin as a purchase option, this is yet another example of how our Dell Commerce Services team is constantly innovating to provide a more intuitive experience on

Studies have shown that about 25 percent of online consumers would abandon a purchase if they were forced to register first. Now when you use your social login on, you can link your social account to your Dell My Account, giving you a seamless access to your saved profile information and order history. No more having to remember multiple logins or passwords.   

You can rest assured the login process will be easier without compromising your security – guarding your personal information is our top priority. We have built-in data protection, by limiting the user profile data that is retrieved from social media sites to the barest minimum and making sure your personal data is not shared with third parties.

For our business customers, while your employees can shop for themselves on with their social profile, they will still have to log in separately via an established Dell Account to access your company’s Premier site. Therefore, you can rest easy that your employees are not making personal purchases through company stores.

As Business 2 Community points out, “the Internet has never been more accessible to the modern consumer; smartphones, TV sets, and even cars are creating new touch points to the web. As the number of new mediums increase, social login enables users to bypass form fields and authenticate effortlessly across devices.”

Screenshot example of social sign-in for check out on dell dot com

About the Author: Laura Pevehouse

Laura Pevehouse was profiled as one of five “social media mavens” in the March 2009 issue of Austin Woman Magazine and named an AdWeek’s TweetFreak Five to Follow. She has been part of the Dell organization for more than 15 years in various corporate communications, employee communications, public relations, community affairs, marketing, branding, social media and online communication roles. From 2014-2018, Laura was Chief Blogger/Editor-in-Chief for Direct2DellEMC and Direct2Dell, Dell’s official corporate blog that she help launch in 2007. She is now a member of the Dell Technologies Chairman Communications team. Earlier in her Dell career she focused on Global Commercial Channels and US Small and Medium Business public relations as part of the Global Communications team. Prior to that, she was responsible for global strategy in social media and community management, as well as marcom landing pages, as a member of Dell’s Global SMB Marketing, Brand and Creative team. When she was part of Dell’s Global Online group, Laura provided internal consulting that integrated online and social media opportunities with a focus on Corporate Communications and Investor Relations. She managed the home page of, one of the top 500 global web sites in Alexa traffic rank, and first brought web feeds and podcasts to the ecommerce site. In her spare time she led Dell into the metaverse with the creation of Dell Island in the virtual world Second Life. Laura has earned the designation of Accredited Business Communicator from the International Association of Business Communicators, and received her Bachelor of Arts in Journalism from Louisiana State University. Before joining Dell Financial Services in 2000, she worked at the Texas Workforce Commission and PepsiCo Food Systems Worldwide.
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