Toasting New Belgium Brewing on the Hoppiest Day of the Year

The connection between technology and beer is more involved than just Geeks Who Drink.

“There isn’t a facet of our business processes that technology doesn’t touch,” says Travis Morrison, director of IT at New Belgium Brewing Company who joined us at CES earlier this year.

Since today is National Beer Day, we’re celebrating by raising a glass to New Belgium and our more-than-decade-long journey with them as an end-to-end Dell customer. We’re proud to have seen them grow to become the fourth largest U.S. brewer of craft beer and the eighth largest brewery in the nation while leveraging Dell technology solutions.

Even if beer’s not your cup of tea, you can’t help but appreciate New Belgium’s story—from being the company that was “founded on a bike” to delivering 945,000 barrels of beer in 2014 to its 100-percent employee-owned workforce. Those employees, who they call Beer Rangers, have to be a very mobile workforce as they expand across the United States.

“Success in IT is having our coworkers have a good experience when they’re accessing their applications, when they’re accessing their files,” said Erin Williams, senior systems administrator at New Belgium.

While our laptops and docking stations help make that a smooth process, Dell storage and networking also play a part in enabling automation and monitoring of all aspects of the brewing process.

“IT really enables us to source, make and deliver really great, consistent-quality beer,” says Morrison.

Watch this great video about our partnership with New Belgium and how we’re helping them brew up success – including using our Dell PowerEdge VRTX to create what they call a “brewery in a box.”

And join the conversation on Twitter: #weloveyourwork @Dell @NewBelgium

About the Author: Laura Pevehouse

Laura Pevehouse was profiled as one of five “social media mavens” in the March 2009 issue of Austin Woman Magazine and named an AdWeek’s TweetFreak Five to Follow. She has been part of the Dell organization for more than 15 years in various corporate communications, employee communications, public relations, community affairs, marketing, branding, social media and online communication roles. From 2014-2018, Laura was Chief Blogger/Editor-in-Chief for Direct2DellEMC and Direct2Dell, Dell’s official corporate blog that she help launch in 2007. She is now a member of the Dell Technologies Chairman Communications team. Earlier in her Dell career she focused on Global Commercial Channels and US Small and Medium Business public relations as part of the Global Communications team. Prior to that, she was responsible for global strategy in social media and community management, as well as marcom landing pages, as a member of Dell’s Global SMB Marketing, Brand and Creative team. When she was part of Dell’s Global Online group, Laura provided internal consulting that integrated online and social media opportunities with a focus on Corporate Communications and Investor Relations. She managed the home page of, one of the top 500 global web sites in Alexa traffic rank, and first brought web feeds and podcasts to the ecommerce site. In her spare time she led Dell into the metaverse with the creation of Dell Island in the virtual world Second Life. Laura has earned the designation of Accredited Business Communicator from the International Association of Business Communicators, and received her Bachelor of Arts in Journalism from Louisiana State University. Before joining Dell Financial Services in 2000, she worked at the Texas Workforce Commission and PepsiCo Food Systems Worldwide.