IT Weapons: Why We Love Our Dell Rep

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By: IT Weapons, winner of the Dell “Canadian Partner of the Year for 2012.”

Earlier this week Dell announced their international Partner of the Year Awards. IT Weapons was selected for Canada (read more), and this is a huge honor for our team.  And while we are extremely proud of our team, we have to share this recognition with Senthil, our Dell rep.  The reasons we love him are simple: he acts like he is on our team.  A true honorary Wep.  But it’s not just the fact that Senthil has been a tireless champion of IT Weapons inside of Dell Canada and with our industry peers … Although that certainly helps!  The real reason we love him is because he shares our core values and he works for Dell with the same character and commitment we try to cultivate our own team.

Senthil understands the importance of exposure and accessibility when it comes to a successful business partnership.  We try to do so as well.  Just as we always try to ensure that each of our clients knows as many Wepz as possible, and that we get to know everybody at a client site beyond just the IT Manager … So too has Senthil made sure that he visits our office all the time and gets to know everyone he can.  He asks questions, cracks jokes, and regularly brings new Dell folks by to meet our team.  Relationships take work, and that work almost always pays off.

Senthil is quick to respond to requests and super-thorough with his updates.  That’s also something we try to nurture in our own team all the time.  Our CEO Ted‘s favorite saying is “It’s not the big that eat the small, but rather the fast that eat the slow.”  Exhibiting a sense of urgency and commitment to the work are definitely part of the formula for any successful business.  We do our best to make sure we are hyper-responsive, internally and externally, and the effort is  worth it.

Senthil has never been a fairweather friend.  Our industry is certainly not immune to Murphy’s Law. Things go wrong.  And when they occasionally do go wrong and questions come up, Senthil works hard to get all the right resources and people aligned to tackle the issues immediately.  This is another point of pride for our team internally.  Addressing problems, conflict, and errors in a head-on and honorable way is among the most important parts of the ITW culture.  Our Chief Architect Jason MacBean and our Principal Account Manager Brett Craig always say that the core operating philosophy for ITW is simple and honest, “Do a good job and they’ll call us back.”  When trouble arises, you stare it square in the face, do the right thing, and the rest will sort itself out.

So, when we think about what makes a great business partner, a great company, or a great team member, the same simple and admirable characteristics always come to mind.  We’d like to think these things are part of what has made ITW successful.  We’d also like to think that these things are why were recognized by Dell as Partner of the Year.  And these are definitely the things that we love about Senthil our Dell rep.

About the Author: Laura Pevehouse

Laura Pevehouse was profiled as one of five “social media mavens” in the March 2009 issue of Austin Woman Magazine and named an AdWeek’s TweetFreak Five to Follow. She has been part of the Dell organization for more than 15 years in various corporate communications, employee communications, public relations, community affairs, marketing, branding, social media and online communication roles. From 2014-2018, Laura was Chief Blogger/Editor-in-Chief for Direct2DellEMC and Direct2Dell, Dell’s official corporate blog that she help launch in 2007. She is now a member of the Dell Technologies Chairman Communications team. Earlier in her Dell career she focused on Global Commercial Channels and US Small and Medium Business public relations as part of the Global Communications team. Prior to that, she was responsible for global strategy in social media and community management, as well as marcom landing pages, as a member of Dell’s Global SMB Marketing, Brand and Creative team. When she was part of Dell’s Global Online group, Laura provided internal consulting that integrated online and social media opportunities with a focus on Corporate Communications and Investor Relations. She managed the home page of, one of the top 500 global web sites in Alexa traffic rank, and first brought web feeds and podcasts to the ecommerce site. In her spare time she led Dell into the metaverse with the creation of Dell Island in the virtual world Second Life. Laura has earned the designation of Accredited Business Communicator from the International Association of Business Communicators, and received her Bachelor of Arts in Journalism from Louisiana State University. Before joining Dell Financial Services in 2000, she worked at the Texas Workforce Commission and PepsiCo Food Systems Worldwide.
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