tl;dr: In a world where cyber threats evolve faster than ever, resilience isn’t optional—it’s survival. Yet, while every organization is chasing cyber resilience, few solutions truly deliver it. As threats escalate and data grows exponentially, resilience is defined by outcomes, not words.
In the volatile landscape of cyber resilience, the stakes are too high for vendor self-promotion. Organizations today need confidence, not marketing promises. They need solutions that are proven to secure their data, simplify their operations, and stand the test of time against increasingly sophisticated threats.
That’s why a recent independent, double-blind competitive benchmark study—certified by Bain and involving over 4,300 IT decision-makers on cyber resilience solutions—is so compelling. The results confirm what our customers already know: Dell PowerProtect Data Manager and PowerProtect Data Domain are setting the standard for performance, innovation, and customer trust.
This isn’t about bragging rights. It’s about delivering on a core promise: cyber resilience.
The value of certified independent benchmarks
In the IT industry, the term “Net Promoter Score” (NPS) can often be viewed with skepticism, especially when generated by a vendor itself. These internal studies can sometimes result in skewed measurements.
This is precisely why we rely on a rigorous, third-party, double-blind competitive benchmark study—what we call xNPS. This methodology ensures that neither the interviewer nor the respondent knows who commissioned the research, leading to candid, credible, and genuinely competitive results.
In fact, Dell PowerProtect is the only cyber resilience portfolio with a certified xNPS scoring and methodology, making its leadership claims uniquely trustworthy.¹ ²
These results matter because they validate performance in the areas that define operational excellence and reduce risk:
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- #1 in Customer Satisfaction: Both PowerProtect Data Manager and PowerProtect Data Domain earned the top ranking for customer satisfaction, reflecting their ability to meet and exceed customer expectations.¹ ² This is the third year that Data Manager has achieved this distinction.
- #1 in Security: PowerProtect Data Domain’s #1 ranking for security underscores its role as a fortress for your data. Its architecture is designed to protect backup data, ensuring it remains safe and recoverable.²
- #1 in Total Cost of Ownership (TCO): PowerProtect Data Manager and Data Domain’s #1 TCO ranking highlights the collective strength of these offerings as a cost-effective, secure foundation for long-term cyber resilience. Data Domain’s industry-leading data reduction, typically 65-to-1, directly contributes to significant savings in storage and bandwidth.¹ ²
- #1 in Performance at scale: PowerProtect Data Manager excels in maintaining high performance at scale and delivering superior efficiency, streamlining crucial backup and recovery workflows to save time and resources.¹
- #1 in Interoperability: PowerProtect Data Manager is recognized for its best-in-class interoperability, consolidating cyber resilience for multi-cloud, container, and application workloads under a single pane of glass. This expansive scope is coupled with the depth of the broad PowerProtect Data Domain ecosystem, which supports a wide array of third-party enterprise applications and data movers.¹
- #1 in Management console functionality: Customers consistently praise the PowerProtect Data Manager intuitive management console, which simplifies complex operations and empowers even junior administrators. Simpler IT is less prone to human error and faster to respond.¹
- #1 in Predictive support: PowerProtect Data Manager being ranked number one in predictive support translates directly into a radically different customer experience: relief from reactive maintenance. The integrated SupportAssist and call-home features run silently 24/7, using intelligent analytics to detect potential component anomalies and system issues before they cause a disruption.¹
Innovation is not a destination
Securing a #1 customer satisfaction ranking is impressive; it requires continuous, deliberate innovation. Our engineering teams are relentlessly focused on advancing cyber resilience to meet the challenges of modern workloads, from hybrid cloud to the edge.
Our innovations ensure cyber resilience is fast, efficient, and, most importantly, secure against evolving attacks that target your backup infrastructure.
The certified, independent results are clear: Dell PowerProtect delivers the trusted performance and innovation required to protect growing, complex data landscapes and fortify your cyber resilience strategy. We don’t just secure your data—we empower your business to move forward with absolute confidence.
To learn more about Dell PowerProtect, visit our Cyber Resilience page.
1Based on Dell Technologies analysis. Compared to Veeam, Cohesity, Rubrik, and Commvault using double-blind, competitive benchmark Net Promoter Score (NPS) data gathered by third-party commissioned by Dell. August 2025.
2Based on Dell Technologies analysis. Compared to VAST, Pure Storage, NetApp, HPE using double-blind, competitive benchmark Net Promoter Score (NPS) data gathered by third-party commissioned by Dell. August 2025.
