Imagine stepping inside a massive LED dome where the action surrounds you in crystal-clear 12K+ resolution, where sound comes alive from every direction, and where hundreds of people share the same breathtaking moment together. This is Shared Reality, and it’s being made possible by Cosm, integrated with Dell Technologies infrastructure.
Bringing people together through shared reality
Cosm isn’t just creating a new way to experience entertainment — it’s creating connection. From fans attending a live sports game in The Dome within its immersive venues, to students exploring the cosmos in real time within a science center powered by its immersive technology, Cosm builds global communities through unforgettable shared experiences driven by advanced immersive technology.
As Devin Poolman, Chief Product & Technology Officer at Cosm, explains:
“Shared Reality is about experiencing the best of media, sports, and entertainment in a communal setting – creating energizing, fan-centric, and shared experiences year-round. That’s the human experience we all crave.”
With roots in planetarium projection and computer graphics engineering, Cosm delivers cutting-edge Shared Reality experiences to fans in its immersive venues, while also supplying its immersive technology and content to sports leagues and broadcasters, cultural organizations, planetariums, science centers and museums, and educational institutions around the world.
In its Shared Reality venues, Cosm connects people and brings them together by merging a stadium-like atmosphere with the energy of the crowd, elevated food and beverage options, and state-of-the-art visuals, transporting them to the best seat in the house, every time. Its first two venues in Los Angeles and Dallas have seen fans enjoy live, immersive broadcasts of live sports like College Football, the NBA, MLB, UFC and WWE, and more. Beyond live sports, Cosm additionally introduced a new way to experience cinema with The Matrix in Shared Reality, with Willy Wonka & the Chocolate Factory set to debut in Shared Reality next.
The power behind the magic
To deliver jaw-dropping, lifelike visuals and wrap-around sound at scale, Cosm’s Shared Reality platform demands technology as bold and adaptive as its vision. That’s where partners like Dell Technologies help bring scale and performance into focus.
- Dell Precision Rack Workstations + NVIDIA GPUs: Nearly 100 for the full venue – across The Dome, The Hall, and lobby displays – managed by a single operator, drive complex rendering and live content integration.
- Dell PowerScale All-Flash Storage: Streams up to 300TB of data seamlessly, serving as a unified, secure content hub with 2x the performance per watt of comparable solutions.
- AI + Generative AI: Optimizes workflows and unlocks new creative possibilities for artists and content creators.
With this stack, Cosm can deliver real-time feeds and replays, integrate live logos or graphics into the experience, and adapt visuals to audience reactions — all without missing a beat.
Poolman sums it up:
“Dell Precision and Dell PowerScale have the flexibility, scalability, performance, and reliability to enable flawless streaming of our high-resolution, immersive content. We can deliver outstanding fan experiences by displaying real-time video or graphics, combining Dell Precision and PowerScale to pull together super-high-resolution content and display it seamlessly on our large-scale LED domes.”
Scaling shared reality worldwide
Cosm’s ambition doesn’t stop with a few locations. The company plans to launch up to 100 venues globally, each powered by its CX System LED dome technology – an end-to-end solution comprising an LED dome display, flexible and powerful immersive software, and wrap-around live and original content – a consistent architecture integrated with Dell’s infrastructure. By standardizing this repeatable infrastructure, Cosm has cut venue setup time from a year to just four months.
Every Cosm venue includes:
- A 12K+ LED dome wrapping fans in Shared Reality experiences
- A hall featuring a wall-to-wall LED display for multi-view experiences
- An outdoor deck for mingling and community connection, along with additional experiential activations
This blueprint ensures audiences everywhere will soon be able to enjoy Cosm’s Shared Reality experience, offering fans around the world a new way to come together and experience the moments that matter most – from game day to experiential cinema and entertainment, Cosm delivers immersive, communal experiences year-round.
The future of connection
Cosm is proving that the future of entertainment, education, and live events isn’t on a flat screen — it’s all around you. With Dell Technologies as its partner, Cosm is pushing boundaries in real-time graphics, resolution, and creativity to deliver new forms of Shared Reality experiences we haven’t even imagined yet.
As Poolman puts it:
“With Dell Technologies as a partner, we can always push boundaries — whether it’s in real-time graphics, content resolution, or innovating on what’s next.”
Shared Reality is more than technology. It’s the future of human connection. Whether it’s an immersive educational voyage to the edge of the universe, a live global sporting event, or a cinematic reimagining of a blockbuster film, Shared Reality transforms physical spaces into responsive canvases that envelop the audience entirely.
Cosm and Dell Technologies aren’t only looking to the future; they’re shaping what’s next – now.
