Earlier this week it was announced Dell won the Best in Industry Award (B2B-IT) from the New Media Institute for our new online LE Services and Solutions experience www.dell.com/solutions.
Launched little over a year ago in concert with our online technical community, this solutions experience has begun to radically redefine Dell’s direct relationship with its customers. It's an ongoing process, but we're proud of what we've been able to accomplish in the early stages of our differentiated view of the enterprise. Based on extensive research and usability testing, we set out to design a consultative web experience that addressed real customer needs with real solutions.
Customers want easy navigation that gets them to relevant content at relevant times. To that end, the site offers consistent, easily navigable organization based on the way real world customers look for information: by need, by service, by technology, and by industry.
This navigation – plus the deep, consultative content on a wide range of enterprise technology topics from cloud computing and virtualization to networking, desktop or mobile computing, and more – enables IT professionals to use dell.com to address challenges throughout an entire solution lifecycle: from understanding the value of a technology, to developing a strategy, to implementing the solution and discovering best practices for daily operations. The site puts a heavy emphasis on case studies, technical resources, white papers and proven results.
Dell’s solutions center www.dell.com/solutions has rapidly become a preferred destination for customers embarking on new technology solutions projects and has experienced double-digit growth in traffic.
We’ve only just begun to execute our vision here. Look out for even deeper and richer solutions experiences over the next year that continue to help our customers solve their most pressing problems.