Awards

Dell Named 2025 Market and Innovation Leader for File and Object Storage for AI

Dell named 2025 IT Brand Pulse Market and Innovation Leader for File and Object Storage for AI—powering the Dell AI Factory with scalable, efficient performance for modern GPU-driven workloads.
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tl;dr: Dell Technologies has been named the 2025 IT Brand Pulse Market and Innovation Leader for File and Object Storage for AI, highlighting its leadership in scalable, efficient AI infrastructure. With PowerScale and ObjectScale at its core, the Dell AI Data Platform delivers seamless, high-performance storage solutions, empowering enterprises to scale AI workloads from edge to cloud.

Setting the pace for the AI era

Defined by relentless innovation and rising expectations for AI infrastructure, Dell Technologies has once again been recognized as the trusted leader in delivering at-scale performance for enterprise AI.

According to the 2025 IT Brand Pulse Enterprise Infrastructure for AI Report, Dell Technologies was voted both Market Leader and Innovation Leader in File and Object Storage for AI, surpassing NetApp and Pure Storage to claim the top position across both categories. This recognition for our File and Object portfolio is part of a larger story, one that highlights Dell’s unmatched ability to deliver integrated, end-to-end AI solutions across its portfolio.

This acknowledgment from the IT community reaffirms the credibility and confidence customers place in Dell’s portfolio to fuel their most demanding AI workloads.

Dell’s file and object storage – the engines powering the AI data platform

Dell’s File and Object Storage Engines form the data foundation of our modular, AI-ready architecture, designed to move, manage, and protect data seamlessly across the entire AI lifecycle.

    • Dell PowerScale
      PowerScale redefines storage for AI, HPC, and analytics, combining NAS simplicity with parallel performance, unified file and object access, and effortless scalability. It delivers massive throughput, low-latency data access, and enterprise-grade resilience. From day one to exascale, PowerScale ensures secure, reliable, and high-speed data management to keep GPUs fully utilized and innovation flowing.
    • Dell ObjectScale
      ObjectScale delivers cloud-native, S3-compatible object storage built on Kubernetes, providing massive scalability for unstructured data lakes, model artifacts, and checkpoints. It brings the same enterprise-grade reliability and simplicity as PowerScale, extending Dell’s AI storage leadership into the object domain for flexible hybrid and multi-cloud environments.

Together, these engines deliver an intelligent and efficient data layer that powers the Dell AI Data Platform.

Why Dell storage engines for AI

AI innovation depends on data: fast, accessible, and ready when needed. Dell’s Storage Engines are built from the ground up to deliver.

    • Architected for AI Workflows: From data ingestion to model training and inference, PowerScale and ObjectScale ensure data flows efficiently across every stage of the AI pipeline, maximizing GPU utilization and minimizing latency.
    • Flexible by Design: PowerScale and ObjectScale are purpose-built engines that work independently or together within the Dell AI Data Platform. Their modular design gives customers the freedom to mix file and object storage as workloads evolve, scaling seamlessly from edge to core to cloud.
    • Efficient by Design: Building on the efficiency advantages highlighted in our “Do More with Less” blog, Dell’s Storage Engines maximize performance per watt, per rack unit, and per node, helping customers lower power and space requirements while accelerating AI outcomes.
    • Proven at Scale: Deployed in some of the world’s largest AI environments, Dell’s storage engines deliver predictable performance from terabytes to exabytes with the efficiency and resilience enterprises demand.

This foundation is central to the Dell AI Data Platform, a smarter data approach designed to scale AI everywhere. As AI continues to transform industries, we’ll continue investing in open, efficient architectures that help customers bring ideas to life faster, from model development to deployment at scale.

(Read next: The Secret to AI Success? A Smarter Data Platform)

An end-to-end approach

Dell’s strength in AI infrastructure isn’t just in any single product. It’s how the pieces come together. This year’s IT Brand Pulse survey makes that clear: Dell Technologies earned leadership not only in File and Object Storage for AI, but also in the Servers for AI category.

As alluded to earlier, this recognition highlights Dell’s integrated, end-to-end solution design, positioning it as a front-runner delivering optimized infrastructure to scale AI workloads.

While others require customers to assemble AI solutions from multiple vendors, Dell delivers a cohesive ecosystem, from compute, storage, networking, and services, engineered to work seamlessly together. It’s a “better together” advantage that simplifies design, accelerates deployment, and scales predictably from pilot to production.

This is the essence of the Dell AI Factory: a single-vendor, enterprise-grade foundation that unifies every layer of the AI stack, from data ingestion and preparation to model training, fine-tuning, and inference. Combined with our close collaboration with NVIDIA across PowerEdge servers, PowerScale storage, and PowerSwitch networking, Dell enables organizations to move from experimentation to execution faster than ever before.

In an era where speed, simplicity, and reliability define success, Dell’s integrated approach gives customers what no fragmented solution can: one trusted partner, one solution, and one seamless path to AI at scale.

See what’s next at Supercomputing 2025

Earning leadership in both market perception and innovation across multiple AI infrastructure categories is more than a milestone; it’s a reflection of sustained execution. It shows that customers see Dell not just as a technology vendor, but as a long-term innovation partner.

The momentum continues. At Supercomputing 2025, Dell Technologies will showcase the full breadth of our end-to-end AI infrastructure, from PowerEdge servers and PowerSwitch networking to PowerScale storage, all designed to power the Dell AI Factory.

Attendees can explore real-world use cases, see new product innovations in action, and connect directly with Dell experts driving the future of data-driven performance.

If you’re heading to SC (Nov 16-21), be sure to visit the Dell Technologies booth to see how we’re helping customers at every stage of the AI journey, from concept to deployment, with smart, scalable, efficient solutions.

About the Author: David Noy

David Noy is a 25 year veteran of the storage and data management industry with deep, hands on expertise in data center infrastructure, enterprise and cloud data storage, and solutions for Artificial Intelligence. After more than a decade directing engineering organizations—and subsequent leadership of high impact product management and technical marketing teams—he has shaped flagship portfolios at Dell Technologies, NetApp, Veritas, Cohesity, and VAST Data. He has been the global executive leader for enterprise product lines recognized by Gartner as #1 in their category. As Vice President of Product Management for Unstructured Data Solutions at Dell Technologies, David oversees the end to end strategy for enterprise, high performance computing, and artificial intelligence workloads. This includes responsibility for the Dell AI Data Platform which includes data engines and storage engines. His remit spans product conception, roadmap execution, and go to market alignment—delivering infrastructure that not only scales but also integrates advanced data management, cyber resilience, and hybrid cloud capabilities into a single, coherent platform. Industry context • Explosive growth of unstructured data: AI, edge telemetry, and rich media are driving compound annual growth >25 %, demanding file/object architectures that scale linearly and economically. • Hybrid and multi cloud deployments: Enterprises now treat cloud as an operating model, not a destination; seamless data mobility and consistent policy enforcement are table stakes. • AI and GPU acceleration: Modern AI pipelines require parallel file and object stores that can saturate the latest high speed networks while guaranteeing metadata efficiency. • Cyber resilience & compliance: Immutable snapshots, object lock, and zero trust architectures have become mandatory in the face of ransomware and evolving data sovereignty laws. David’s track record of shipping innovative, enterprise grade solutions at global scale directly aligns with these trends, positioning him to lead the next wave of file and object innovation that accelerates customers’ digital transformation and AI ambitions—on premises, at the edge, and in the cloud.