Power Trip: Empowering Women Business Leaders to be “Future Ready”

Recently Dell partnered with Marie Claire, Intel and JetBlue to execute the first invite-only female entrepreneur pop-up conference in the sky. The two-day event —called the “Power Trip” — began with over 100 women business leaders chartering a JetBlue plane (piloted and staffed entirely by women) from New York to San Francisco. After arriving, they met with other influential women and had the chance to listen to inspiring panel discussions from Gwyneth Paltrow, Tyra Banks, Bethany Mota and many more.    

Aside from creating an opportunity for powerful women to network and gather inspiration from their peers, Dell’s goal for this event was to communicate the importance of technology and offering solutions for the way people actually work. Specifically, we wanted to demonstrate that work is happening everywhere and at all hours, therefore we no longer need to remain seated in our office Monday through Friday. And what better way to show this than participate in a conference 30,000 feet in the sky?    

During the five hour flight I had the pleasure of surprising the women with a Dell Latitude 12 7000 Series 2-in-1. These women live and breathe their business and we wanted to show them that there’s technology, like this lap top, that allows them to work efficiently even while on the go.

“Once we’ve reached 30,000 feet, the fun really beginsAllison Dew, global marketing VP from Dell, announces that she’s giving a Latitude 12 7000 series 2-in-1 Dell laptop to every woman onboard the plane. It was major, Annie Fulenwider, Editor-in-Chief for Marie Claire told Fashion Week Daily.

But my job didn’t end there — In San Francisco I participated in a panel discussion alongside with Sandra Lopez VP of Strategic Alliances/Business Dev. for Wearables at Intel, where we discussed how technology is shaping the workforce and provided insight on how women entrepreneurs can be “Future Ready.” 

I shared industry insight as well as research findings based on Dell’s Evolving Workforce Study. Here’s some key takeaways from the discussion:

  • It’s not just a numbers game: Gartner forecasts that 6.4 billion connected things will be in use worldwide in 2016. But it’s also a complexity game – it’s new behaviors, new technology, and increasing globalization.
  • Work is happening everywhere and all the time: For many employees, work gets done at home, in coffee shops and even on public transportation. Also, 52 percent of employees believe that those working from home are just as productive as or more productive than those in the office.
  • There’s a conflict between IT policies and desire for productivity: Security, in terms of protecting data and controlling access, is a huge challenge facing organizations. The business implication and loss of productivity can be significant. But companies also need to consider a balance with devices that are desired by end users.  

We ended the panel discussion by addressing the common security concerns that business owners have with allowing employees to utilize their personal devices for work. I told the women that when it comes down to it, they know that they are more likely to attract and retain top talent if they provide the best technology and workforce policies to support it. This means that they need to find a way to adapt to the evolving workforce while also addressing IT concerns. If they can do this, they will certainly attract the best possible human capital which is key to the success of their business.

Lastly, I told the ladies, “Technology brings opportunity and stress. If the leader [you] feels like a victim to many emails, so does your team. Get a life!”

Power Trip was without a doubt a unique experience for all those involved. I look forward to participating in similar events where Dell can help empower women entrepreneurs to be Future Ready. 

For more insight on the future of work, visit Dell’s Evolving Workforce Study. And keep an eye out for our new evolving workforce study findings coming out later this year. 

To learn more about how Dell is helping to empower women entrepreneurs, check out the Dell Women Entrepreneur Network (DWEN).  

Allison Dew, CMO, Dell Technologies

About the Author: Allison Dew

Allison Dew is Dell Technologies’ chief marketing officer (CMO). She is directly responsible for the global marketing strategy and all aspects of Dell Technologies marketing efforts, including brand and creative, product marketing, communications, digital, and field and channel marketing. Allison believes in combining creative excellence with data-driven decision-making in service of business outcomes and greater customer relevance. Since joining Dell Technologies in 2008, she has been instrumental in its marketing transformation, leading an emphasis on data-driven marketing, customer understanding and integrated planning. She is the proud executive sponsor of Dell Technologies Women in Action and PRIDE employee resource groups. Prior to her role as CMO, she led marketing for Dell Technologies Client Solutions Group. Previously, Allison held marketing leadership roles at Microsoft. She also worked agency-side in a regional advertising shop in Tokyo, Japan, and an independent, multi-cultural agency in New York. Allison earned her MBA from the Wharton School and an MA in International Studies with a concentration in Japanese and a BA in French and Japanese from the University of Pennsylvania.